IWMW 2011 blog » #p1 http://iwmw.ukoln.ac.uk/blog/2011 Supporting UKOLN's IWMW 2011 event Fri, 20 Apr 2012 08:43:04 +0000 en hourly 1 http://wordpress.org/?v=3.1.4 Plenary 1: OK, we know what you do, so how much is it worth? http://iwmw.ukoln.ac.uk/blog/2011/2011/07/26/plenary-1-ok-we-know-what-you-do-so-how-much-is-it-worth/ http://iwmw.ukoln.ac.uk/blog/2011/2011/07/26/plenary-1-ok-we-know-what-you-do-so-how-much-is-it-worth/#comments Tue, 26 Jul 2011 15:31:32 +0000 kirsty-pitkin http://iwmw.ukoln.ac.uk/blog/2011/?p=482 Continue reading →]]> Ranjit Sidhu from SiD presented some of the combined data and analysis that he has been doing with universities, which include sector values in pounds…

Ranjit began by making the case for collecting and presenting data, and the power that presenting this data well can have for the institution and the sector as a whole.

Here are some of the key comments he made…

“ Sidhu: It is important to put a value on what we do in the current environment #iwmw11 #p1
iwmwlive
July 26, 2011

“ Sidhu: “What if the data shows us in a bad light?” Answer: the data is out there, so if you don’t do it, someone else will #iwmw11 #p1
iwmwlive
July 26, 2011

“ Sidhu: We should be ahead of the curve. Get the information out there so you’re not a sitting target #iwmw11 #p1
iwmwlive
July 26, 2011

 

He went on to discuss the ways in which you communicate your data…

 

“ Sidhu: If you are automatically emailing reports to people, you are spamming them. You are creating a negative feel #iwmw11 #p1
iwmwlive
July 26, 2011

“ Sidhu: We have so much information coming in that we want to automate, but if it’s not processed, it’s just garbage #iwmw11 #p1
iwmwlive
July 26, 2011

“ Sidhu: For online information to be meaningful, it needs to be combines with offline information, for which we need new models #iwmw11 #p1
iwmwlive
July 26, 2011

“ Sidhu: The problems with online data: the language, it’s automated, it’s dislocated from business and it’s badly designed #iwmw11 #p1
iwmwlive
July 26, 2011

He moved on to discuss some of the ways you can present information more usefully, including a demonstration of the types of dashboards he has been creating for universities…

 

“ Sidhu: Provide the information people actually want & make sure you don’t try to do too much in 1 summary. Ask what’s relevant? #iwmw11 #p1
iwmwlive
July 26, 2011

“ Sidhu: It is important to project additional revenue using the data you have to justify your value #iwmw11 #p1
iwmwlive
July 26, 2011

“ Sidhu: It’s important to calculate the potential worth of a website visit from a country & compare to offline recruitment cost #iwmw11 #p1
iwmwlive
July 26, 2011

Reactions

The talk really fired up the audience, and there were lots of tweets commenting, critiquing and praising Ranjit’s remarks.  Here are just a few of them…

“ #iwmw11 #p1 key takeaway from Sid’s talk: not stats but interpretation of stats; keep ahead of the curb, playing catchup dangerous.
psm0726
July 26, 2011

“ #iwmw11 #p1 Excellent starting session to get people thinking!
ash_28
July 26, 2011

“ Lovely infographic interpretation of uni of Strathclyde’s international student web stats #iwmw11 #p1
sharonsteeples
July 26, 2011

“ Looking at statistics defines what kind of university you are. @rssidhu #iwmw11 #p1
q5x
July 26, 2011

“ Pretty impressed by the web stats panel @rssidhu is demonstrating at#iwmw11 #p1. So… how do you make one of these things? Anyone? Anyone?
kammer
July 26, 2011

“ I question the useful offline equivalent costs since online is main channel for many unis #iwmw11 #p1
suchprettyeyes
July 26, 2011

“ Excellent opening talk #iwmw11 #p1. Thanks Sid :)
sharonsteeples
July 26, 2011

Further responses to this presentation, including video footage and a session summary will be available shortly.

 

]]> http://iwmw.ukoln.ac.uk/blog/2011/2011/07/26/plenary-1-ok-we-know-what-you-do-so-how-much-is-it-worth/feed/ 0