IWMW 2011 blog » #p2 http://iwmw.ukoln.ac.uk/blog/2011 Supporting UKOLN's IWMW 2011 event Fri, 20 Apr 2012 08:43:04 +0000 en hourly 1 http://wordpress.org/?v=3.1.4 Plenary 2: Marketing and Other Dirty Words http://iwmw.ukoln.ac.uk/blog/2011/2011/07/26/plenary-2-marketing-and-other-dirty-words/ http://iwmw.ukoln.ac.uk/blog/2011/2011/07/26/plenary-2-marketing-and-other-dirty-words/#comments Tue, 26 Jul 2011 20:22:42 +0000 kirsty-pitkin http://iwmw.ukoln.ac.uk/blog/2011/?p=504 Continue reading →]]> Amber Thomas from JISC discussed how institutional repositories, open educational resources, podcasts, digitised library resources, and academic blogs can be used to maximise impact, aid in marketing and recruitment, and increase engagement with the world outside the university.

View Amber’s slides on Slideshare.

Amber blogged before her talk to outline some of the ideas she would be exploring. Here’s a snippet of that post, which has attracted some interesting comments so far…

Marketing and other dirty words : Information Environment Team

I have been thinking a lot recently about how to move beyond the rhetoric of “open equals good” towards identifying where open approaches help us meet key business cases. A notable quote from the Power of Open book launch was that “open isn’t a business model, its a part of a business model”. [Read More]

 

Amber provided a context to her presentation by describing the values of the sector, comparing these to the often despised values of markets, highlighting the openness agenda on one side and the “dirty words” associated with measurement and monetization on the other….

 

“ Thomas: How relevant are open access, open educational resources, open practice, open data and open innovation to your day jobs? #iwmw11 #p2
iwmwlive
July 26, 2011
“ Thomas: A lot of people pursuing open ways of working – we need to connect those activities to the university web services #iwmw11 #p2
iwmwlive
July 26, 2011
“ Thomas: We need some kind of bridging between the language of value and the language of the markets (the dirty words) #iwmw11 #p2
iwmwlive
July 26, 2011

Picture 026

Amber went on to discuss the role that web teams could play in bridging this gap…

“ Thomas: Departments will start becoming more demanding of web teams to help them collect information for the REF #iwmw11 #p2
iwmwlive
July 26, 2011
“ Thomas: It’s not just about getting people registered, it’s about avoiding drop outs so it will be important to target marketing #iwmw11 #p2
iwmwlive
July 26, 2011
“ Thomas: How many universities have a blogroll of blogging academics? Or links to their Slideshare accounts etc? #iwmw11 #p2
iwmwlive
July 26, 2011
“ Thomas: There is an appetite to enhance research publications and help academics to make a big splash #iwmw11 #p2
iwmwlive
July 26, 2011
“ Thomas: We can link the world of values & the world of the market by making the most of the web through linking, APIs, feeds etc #iwmw11 #p2
iwmwlive
July 26, 2011
“ Thomas: We need to support the institution around the key things that it needs to do. Become the teddy bear in the suit #iwmw11 #p2
iwmwlive
July 26, 2011

Picture 024

Reactions

Here are some of the comments that Amber elicited from the audience via Twitter…

“ #iwmw11 #p2 Lots of things covered there, harder to take onboard all the detail
ash_28
July 26, 2011
“ Should really work with the Library team to harness the data they have to support work of the web team (& vice versa). #p2 #iwmw11
mancypino
July 26, 2011
“ I really like the idea of enhanced research publications by @ambrouk #iwmw11 #p2 Academics should embrace this!
q5x
July 26, 2011
“ I want to be a fuzzy kitten in a suit, not a teddy bear ;) #iwmw11 #p2
sharonsteeples
July 26, 2011

Further responses to this presentation, including video footage and a session summary will be available shortly.

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