"The IWMW event provides an opportunity for those involved in the provision of institutional Web services to hear about institutional case studies, national initiatives and emerging technologies and to actively participate in a number of parallel sessions."

Parallel Session: Twittering Techniques

Title:

C4: "Twittering Techniques"

Facilitator:

Paul Boag, Creative Director, Headscape

Abstract:

Facebook is SO last year! All the cool kids are hanging out on Twitter these days. Twitter is not just another social networking tool. On the surface it appears very simple, but in reality it is an extremely powerful and adaptable communication tool. It can be used in a variety of ways. However, it can be abused just as easily. In this session we look at the potential and problems of Twitter. We discuss techniques for utilising it within your institution and examine some of the tools that can help you master its power.

Learning Objectives:

At the end of the session attendees should have a clearer idea of how Twitter can be used to not only reach perspective students but also as an internal communication tool. The attendees will also be introduced to a variety of Twitter monitoring tools, the emerging etiquette around its usage and ways twitter can be integrated into a broader Web strategy.

Contact Details:

Paul Boag
Headscape
Phone: +44 (0) 870 760 7284
Email: paul.boag@headscape.co.uk

Materials

Slides

[PDF format]