"The IWMW event provides an opportunity for those involved in the provision of institutional Web services to hear about institutional case studies, national initiatives and emerging technologies and to actively participate in a number of parallel sessions."

Parallel Session: Using Web Analytics

Title:

Using Web Analytics to guide Web development and support your Department's goals

Facilitator:

Colin Hamilton, Web developer, University of Strathclyde

Abstract:

In a follow up to the BarCamp session from IWMW 2008 in Aberdeen this session will discuss how Basic Web Analytics is being used at the University of Strathclyde to make its core website more accountable, guide the web development, indicate effectiveness of communications and promotions work and how to make measurable improvements to a department's Web site.

The session will look at defining organisational goals/targets and how to use analytics to measure how the Web site is supporting these goals. It will also look at practical approaches your institution can take to roll out analytics to "champions" across the Institution who can take over the day-to-day analytics work for their area allowing the Web analyst to focus on key areas. The session will also review some of the approaches to analytics proposed in the barcamp and explore other areas of opportunity.

Learning Objectives:

At the end of the session attendees should have learnt:

• How web analytics can be used to support an institutions in its decision making and guide Web development.
• How you can use basic web analytics techniques to make measurable improvements to your web presence.
• Ways of attributing monetary value to analytics data.
• How to use analytics to assess effectiveness of targeted communications and promotions.

Contact Details:

Colin Hamilton
University of Strathclyde
Phone: +44 (0) 141 548 4736
Email: colin.hamilton@strath.ac.uk