Raising Awareness

"The IWMW event provides an opportunity for those involved in the provision of institutional Web services to hear about institutional case studies, national initiatives and emerging technologies and to actively participate in a number of parallel sessions."

IWMW 2011 is the fifteenth workshop.
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Institutional Web Management Workshop 2011:
Responding to Change

Parallel Sessions B2: The 'Web cooperative'

B2: The 'Web cooperative'
Session Tag:
Wednesday 27th July 2011 at 11:00 - 12:30
Helen Setchell, University of Reading.
Palmer G.10 (Lecture Theatre)

This session is about how the central 'web team' can provide leadership by educating, training, and enabling colleagues at all levels across the organisation.

Does any of the following describe your experience:

  • University governance structures that don't always lend themselves to the rapid changes seen in the 'digital' domain, and senior managers with limited experience or knowledge to integrate digital across the traditional activities of the HE sector.
  • Small and overworked central web teams - where this experience or knowledge might exist - placed and kept at an operational level within the organisation (usually in MarComms or IT), with no remit to take an institution-wide overview.
  • An increasing number of staff outside the centre with varying levels of various 'web' skills taking on, or being asked to take on, a 'web' role (sometimes with no extra time to do so), who often have no choice but to go their own way because of the limited or slow-to-adapt central direction and stretched central resource.

So how is the digital presence of the institution best managed and led?

In this session we'll look at how we can improve things through management reporting, policies and frameworks, internal processes, procurement, staff training and communication, cooperative working, and peer support.


[MS PowerPoint format]