UKOLN
Raising Awareness

"The IWMW event provides an opportunity for those involved in the provision of institutional Web services to hear about institutional case studies, national initiatives and emerging technologies and to actively participate in a number of parallel sessions."

IWMW 2011 is the fifteenth workshop.
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Institutional Web Management Workshop 2011:
Responding to Change

Talks P3: Using activity data to support your users

Title:
P3: Using activity data to support your users
Session Tag:
#P3
Time:
Tuesday 26th July 2011 13:30-14:15
Speaker:
Tom Franklin, University of Manchester and Franklin Consulting.
Abstract:

Every time a user accesses a web page, navigates, fills in a form or conducts a search from the site is leaves a trace in the log files. The data in these files can be used to provide better to support for your users in a variety of ways. It can be used to understand where users navigate to and so support the most common forms of navigation better. It can be used to suggest particular places to look (people who looked at this page also looked atů).

Based on work currently being undertaken in the JISC Activity Data programme this presentation will discuss some of the issues that need to be addressed if you want to undertake this type of work, including intellectual property rights (IPR) and privacy, and it will outline some approaches that are currently being undertaken and the perceived benefits.

Materials

Slides
[MS PowerPoint format]

Please note that the presentation is also available on the Slideshare repository and embedded below.

Recording of Talk
[In Adobe Connect]

IWMW Plenary P3: Tom Franklin from UKOLN on Vimeo.

View this video on Vimeo.