Raising Awareness

"The IWMW event provides an opportunity for those involved in the provision of institutional Web services to hear about institutional case studies, national initiatives and emerging technologies and to actively participate in a number of parallel sessions."

IWMW 2011 is the fifteenth workshop.
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Institutional Web Management Workshop 2011:
Responding to Change

Talks P2: Marketing and Other Dirty Words

P2: Marketing and Other Dirty Words
Session Tag:
Tuesday 26th July 2011 11:45-12:30
Amber Thomas, JISC.

Your university has an institutional repository, releases some open educational resources, makes podcasts, digitises some library resources, and hosts academics blogs. How can these have maximum impact? How can they be effectively presented to aid in marketing and recruitment, and to increase engagement with the world outside the university? This session will bring together key messages from marketing, social media around content, usage tracking and strategy, with ideas for how we can:

  • present our intellectual assets online to get maximum effect.
  • Understand the range of intellectual assets that can be valuable in marketing your institution
  • Be aware of a range of sources of expertise and support Identify three areas for improvement in your institution's management of its intellectual assets


[MS PowerPoint format]
Recording of Talk
[In Adobe Connect]

Please note that the presentation is also available on the Slideshare repository and embedded below.

IWMW Plenary P2: Amber Thomas from UKOLN on Vimeo.

View this video on Vimeo.

Note that additional information about this talk is available on the IWMW 2011 Lanyrd page.