Raising Awareness

"The IWMW event provides an opportunity for those involved in the provision of institutional Web services to hear about institutional case studies, national initiatives and emerging technologies and to actively participate in a number of parallel sessions."

IWMW 2010 is the fourteenth workshop. This year's theme is 'The Web in Turbulent Times'.
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Institutional Web Management Workshop 2010

Parallel Session A4: 'Follow us on Twitter'...'Join our Facebook group'

A4: 'Follow us on Twitter'...'Join our Facebook group'
Session Tag:
Monday 12th July 2010 16:00-17:30
Joanna Blackburn, Web Marketing Manager, University of Salford.

While the use of social media tools is now recognised as an important medium to communicate with our audience, many institutions are still in the dark as to how best to use these tools to support recruitment, build brand and reputation, and facilitate better internal communications. There are pockets of good practice out there, but also dismal failures due to the lack of understanding of the nature and premise of social media.

This session will explore how institutions should approach the use of social media such as Twitter, Facebook and blogs. Participants will have the opportunity to develop guidelines on using social media for their areas of work. There will also be opportunity to discuss how best to respond to negative comments and how to deal with awkward postings.

Learning Objectives
At the end of the session, participants will:
  • understand how to effectively integrate social media tools as part of their communications and marketing strategy
  • learn the dos and don'ts of social media
  • be in a position to develop guidelines on effective use of social media for their area of work
  • gain understanding on legal issues associated with having an official presence on social media websites

Contact Details

Joanna Blackburn
The University of Salford
Faraday House
Salford, Greater Manchester
M5 4WT
Phone: +44 (0) 161 295 4779


Joanna Blackburn is the Web Marketing Manager for the University of Salford. Along with a small web and digital team, she is responsible for the management of the University's website and provides advice and guidance to over 200 Salford University web authors. Joanna is also responsible for driving the institution's web and digital communications strategy forward.
An advocate of using social media for corporate communications, she introduced the use of social media in her previous role at Manchester Metropolitan University, and is now building on her experience to demonstrate how these tools can be effectively used in a variety of areas within the University of Salford.


Video Interview

A video interview with Joanna Blackburn, the workshop facilitator, is available on the IWMW 2010 blog.