Institutional Web Management Workshop 2010
Parallel Session B6: Engagement, Impact, Value: Measuring and Maximising Impact Using the Social Web
- B6: Engagement, Impact, Value: Measuring and Maximising Impact Using the Social Web
- Session Tag:
- Tuesday 13th July 2010 16:00-17:30
- Brian Kelly, UK Web Focus, University of Bath.
The Social Web is now widely accepted as having an important role to play in supporting institutional activities. Many (if not all) universities will now have a presence on Social Web services such as Facebook and Twitter. In addition services such as iTunes and YouTube are now becoming used to provide delivery channels for institutional content.
It is therefore timely to seek to identify emerging best practices in use of such services. This session will review institutional approaches to use of the Social Web services. Participants will explore the reasons for using such services and also discuss possible concerns and dangers in such usage.
This session will also explore ways in which usage of such services can be measured in order to provide evidence of their effectiveness. Ways in which such metrics can be used in order to enhance the impact of institutional activities will also be explored.
University of Bath
Phone: +44 (0) 1225 383943
Fax: +44 (0) 1225 386838
Brian Kelly is UK Web Focus - a post funded by the JISC which provides advice and support to the UK Higher and Further Education communities and the museums, libraries and archives sector on Web issues. Brian is based at UKOLN.
Brian has been involved with Web development activities since he helped to establish a Web service at the University of Leeds in January 1993 - probably the first institutional Web service in the UK.
Brian attended the first World Wide Web conference in Geneva in 1994. He has attended several of the conferences since then and has been involved in the programme committee on a number of occassions.
Brian's interests include Web standards, Web accessibility, quality assurance for Web services and innovative Web developments, including collaborative Web tools. He has been involved with IWMW since the series started in 1997.
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