UKOLN
Raising Awareness

"The IWMW event provides an opportunity for those involved in the provision of institutional Web services to hear about institutional case studies, national initiatives and emerging technologies and to actively participate in a number of parallel sessions."

IWMW 2010 is the fourteenth workshop. This year's theme is 'The Web in Turbulent Times'.
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Institutional Web Management Workshop 2010

Parallel Session A9: Getting Awesome Results from Data Visualisation

Title:
A9: Getting Awesome Results from Data Visualisation
Session Tag:
#A9
Time:
Monday 12th July 2010 16:00-17:30
Facilitator:
Rich Kirk, Chameleon Net.
Abstract:
Data visualisation is one of the hottest trends in online and offline marketing at the moment. By the time the workshop comes round we will have been through a general election; anticipated by many to be an event that ensures data visualisation or infographics really come of age online.

As a tactic, data visualisation lends itself to further/higher education institutions that generate or store large datasets naturally. With the launch of data.gov.uk, data visualisation is also becoming a rare marketing sphere in which the public sector appears to be setting the agenda.

If, as an institution, you feel frustrated that you cannot put across complex arguments to interested parties, or that your communications are dull and uninteresting to your key stakeholders, then data visualisation could be just the thing to stimulate debate, comment and creativity amongst your target market.
Learning Objectives
At the end of the session, participants will understand:
  • Why data visualisation is so popular
  • How you can use data visualisation as content for straight acquisition, or for softer campaigns e.g. online PR/brand, SEO or even offline marketing
  • How data visualisation can be integrated into mobile content and social campaigns
  • Free tools for putting together visualisations

Contact Details

Rich Kirk
Chameleon Net
12 Cock Lane
London
UK
EC1A 9BU
 Phone: +44 (0) 20 7332 6360
Email:

Biography

Photo of Rich KirkRich Kirk has worked in online marketing since 2006, starting out at companies in the FMCG and finance sectors before moving to Chameleon Net in December 2008. Chameleon Net is a leading digital agency based in Smithfield, London, core client areas cover NGOs, Universities and other HE centres.

Rich has worked on numerous search and social marketing / online PR projects for Chameleon Net's clients, including Sense, RNID, Friends of the Earth, The University of East Anglia, Queen Mary University of London and more.

He has also been instrumental in helping Chameleon Net develop its paid search advertising, insight management, and multivariate testing offerings.

Rich has a BA (Hons) degree in History from Durham University, holds the CIM Professional Diploma and is both Google Adwords and Analytics accredited.

Materials

Slides
[HTML format] - [MS PowerPoint format]