Raising Awareness

"The IWMW event provides an opportunity for those involved in the provision of institutional Web services to hear about institutional case studies, national initiatives and emerging technologies and to actively participate in a number of parallel sessions."

IWMW 2010 is the fourteenth workshop. This year's theme is 'The Web in Turbulent Times'.
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Institutional Web Management Workshop 2010

Parallel Session A6: Sheffield Made Us - using social media to engage students in the university brand

A6: Sheffield Made Us - using social media to engage students in the university brand
Session Tag:
Monday 12th July 2010 16:00-17:30
Dave Stanley, Web Marketing Manager, University of Sheffield.
Branding online is much more than getting the right logos, fonts and colours on to your website. It is an opportunity to engage audiences at an emotional level with the personality of your institution.

User-generated content can be powerful, persuasive and engaging. But how do you encourage users to supply the content in the first place? And can you ensure that the content fits your brand?

Between April and October 2009, the University of Sheffield ran a competition encouraging students to upload videos to Youtube with the incentive of a 3000 prize. The aim was to get the students to express in their own words what they thought of the University, and how Sheffield had made them.

Join us for this marketing-focused case study and find out what we learnt, what worked and what didn't work. We'll share a few of the films with you - these range from those that are moving to those that are funny, and some that are downright bizarre.

Contact Details

Dave Stanley
The University of Sheffield
Western Bank
S10 2TN
Phone: +44 (0) 114 222 2000


Dave Stanley is Web Marketing Manager at the University of Sheffield. He has worked in web marketing in the education sector for over 12 years with previous roles at City & Guilds and the Department for Education and Employment. During his seven years at Sheffield he has managed the roll out of the content management system throughout the University and the introduction of the visual identity across the website. During 2008 he spent 11 months as the acting head of marketing for the University. More recently his role has moved away from web and is now focused on developing corporate marketing strategies.


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