Raising Awareness

"The IWMW event provides an opportunity for those involved in the provision of institutional Web services to hear about institutional case studies, national initiatives and emerging technologies and to actively participate in a number of parallel sessions."

IWMW 2010 is the fourteenth workshop. This year's theme is 'The Web in Turbulent Times'.
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Institutional Web Management Workshop 2010

Plenary Talk P6: No money? No matter - Improve your website with next to no cash

P6: No money? No matter - Improve your website with next to no cash
Session Tag:
Tuesday 13 July 11:45-12:30
Paul Boag, Creative Director, Headscape.
With government funding being slashed many Higher Education institutions are reducing the budget assigned to web development. However, it is more important than ever to attract new students and the website is a key tool in this battle. How then, can you do more with less? Paul answers this question with 5 powerful techniques.
Learning objectives:
By the end of the session participants will:
  • Understand the benefits of realigning rather than redesigning.
  • Be able to apply practical techniques to simplify their websites.
  • Start breaking down complex projects into simple phases.
  • Be perfectly positioned to utilize the services provided by third parties.
  • Look beyond the website as a way of reaching potential students.

Contact Details

Paul Boag
Deangate Barn, Holbury Lane,
SO51 0JQ
Phone: +44 (0) 870 760 7284



Photo of Paul BoagPaul Boag has been working on the web since 1993. He is a user experience consultant for Headscape Ltd, a web design agency that he founded back in 2002. He typically works on large institutional websites including government agencies, higher education institutions and heritage organisations.

Paul also produces and hosts the longest running and popular web design podcast at He is regularly speaker at workshops and conferences and writes for various publications.


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Please note that the presentation is also available on the Slideshare repository and embedded below.

A blog post related to this talk is available on Paul Boag's Boagworld blog.

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An experimental service called ITitle developed by Martin Hawksey, RSC Scotland North and East which provides a video of the talk with Twitter captioning is available and is embedded below.


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