Raising Awareness

"The IWMW event provides an opportunity for those involved in the provision of institutional Web services to hear about institutional case studies, national initiatives and emerging technologies and to actively participate in a number of parallel sessions."

IWMW 2012 is the sixteenth workshop.
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Institutional Web Management Workshop 2012:
Embedding Innovation

Workshop session A6: Building a Low Cost Mobile Web Presence

A6: Building a Low Cost Mobile Web Presence
Session Tag:
Monday 19th June 2012 from 11:00-12:30
Laura Murphy, TerminalFOUR

There's no escaping it, mobile web will be bigger than desktop by 2015. If mobile isn't on your 2012 web strategy, it needs to be and soon. This vendor-independent presentation will provide practical advice on how to prepare for your organisation's shift to mobile and, importantly, how to build a mobile presence without 'breaking the bank'. It will cover approaches that organisations can adopt to enable personalised web experiences for mobile devices. The presentation will outline the delivery methods available to make this step: adding mobile to web presence; add a mobile app or develop a mobile site.

Note 17 people had registered on 12 June 2012.

Please note that the presentation is also available on the Slideshare repository and embedded below.

Note that additional information about this talk is available on the IWMW 2012 Lanyrd page.