Raising Awareness

"The IWMW event provides an opportunity for those involved in the provision of institutional Web services to hear about institutional case studies, national initiatives and emerging technologies and to actively participate in a number of parallel sessions."

IWMW 2012 is the sixteenth workshop.
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Institutional Web Management Workshop 2012:
Embedding Innovation

Plenary Talk P7: Do I Need an App for That?

Do I Need an App for That?
Session Tag:
Tuesday 19th June 2012 from 14:45-15:30
Rob Borley, Headscape.

2011 saw the 15 billionth download from the Apple app store and there are now over 500,000 different apps available to consumers. Apple's assertion that "There is an app for that" does indeed appear to be correct.

2012 has been labeled the year of the app but as you consider your mobile strategy it is legitimate to ask: "Do I need an app for that?". This talk will explore the context in which an app is the right solution and also highlight the situations in which other mobile web solutions are the right approach for your organisation and your users.

Please note that the presentation is also available on the Slideshare repository and embedded below.

Do I need an app for that?
View more slides from IWMW

A video recording of this talk is available on Vimeo and embedded below.

IWMW 2012: Rob Borley from UKOLN on Vimeo.

Note that additional information about this talk is available on the IWMW 2012 Lanyrd page.