Raising Awareness

"The IWMW event provides an opportunity for those involved in the provision of institutional Web services to hear about institutional case studies, national initiatives and emerging technologies and to actively participate in a number of parallel sessions."

IWMW 2012 is the sixteenth workshop.
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Institutional Web Management Workshop 2012:
Embedding Innovation

Plenary Talk P8: What Do You Really Want?

What Do You Really Want?
Session Tag:
Wednesday 20th June 2012 from 09:30-10:00
Dawn Ellis, University of Edinburgh.

This is a question we ask at the first stage of every website development project. Do our colleagues understand what their website visitors really want? How can we ensure that institutional websites deliver what our end users really want-and need?

We often find colleagues prefer to talk about how some recent advance in technology will solve all their problems. Indeed, isn't it just easier to get funding for new technology rather than grapple with boring old content development, people and process change?

What can we do to address this?

This plenary talk was mentioned in a tweet posted on 30 April 2012:
What Do You Really Want? The first q. to be asked in web development projects. Hear what Edinburgh Uni do at #IWMW12:


[MS PowerPoint 97/2000 format]

Please note that the presentation is also available on the Slideshare repository and embedded below.

What Do You Really Want?
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A video recording of this talk is available on Vimeo and embedded below.

IWMW 2012: Dawn Ellis from UKOLN on Vimeo.

Note that additional information about this talk is available on the IWMW 2012 Lanyrd page.