Raising Awareness

"The IWMW event provides an opportunity for those involved in the provision of institutional Web services to hear about institutional case studies, national initiatives and emerging technologies and to actively participate in a number of parallel sessions."

IWMW 2012 is the sixteenth workshop.
IWMW logo

Institutional Web Management Workshop 2012:
Embedding Innovation

Plenary Talk P11: Measuring Impact

Measuring Impact
Session Tag:
Wednesday 20th June 2012 from 11:30-11:45
Stephen Emmott, LSE.

Measuring impact is driving many agendas within HEIs. That an institution's web presence is important is uncontroversial; knowing how and why is more difficult to articulate. Maintaining quality; establishing adequate (if not ideal) resourcing; ensuring compliance; effective management of resources; communicating change; and many more demands illustrate why this necessary. But how do we achieve this, and who should do it?

Measurement underpins the information required for effective decision making. Progressing beyond launch and through to a sustainable life-cycle requires monitoring and review so that action is planned and appropriate. Dealing with changes in legislation - such as the requirement to declare and allow consent to cookies - creates significant problems for managers faced with cold starts to the need for an immediate response. How do we keep an eye on our website without losing the plot?

This talk uses examples from practice at LSE and other HEIs to demonstrate a measured a web presence, providing attendees with a model to adapt to their own setting.

By the end of the talk particpants should be able to:

  • Understand what needs to be measured and why this is important, with examples taken from LSE and other HEIs to illustrate.
  • Demonstrate how measurements are made.
  • Identify who has responsibility for the instruments used to measure, the measures taken, their recording and ultimately reporting.
  • Explain how measurement plays the key role in a web presence when the long-term life cycle is considered.


[MS PowerPoint 97/2000 format]

Please note that the presentation is also available on the Slideshare repository and embedded below.

Measuring impact
View more slides from Stephen Emmott

A video recording of this talk is available on Vimeo and embedded below.

IWMW 2012: Stephen Emmott from UKOLN on Vimeo.

Note that additional information about this talk is available on the IWMW 2012 Lanyrd page.