Raising Awareness

"The IWMW event provides an opportunity for those involved in the provision of institutional Web services to hear about institutional case studies, national initiatives and emerging technologies and to actively participate in a number of parallel sessions."

IWMW 2009 is the thirteenth workshop.
IWMW logo

Institutional Web Management Workshop 2009

Parallel Session: A2: Using The Social Web To Maximise Access to Resources

A2: "Using The Social Web To Maximise Access to Resources"
Brian Kelly, UK Web Focus, UKOLN, University of Bath

The are well-documented techniques, known as Search Engine Optimisation (SEO), which can be used in order to ensure that Web resources can be easily found in search engines such as Google. But how can the Social Web be used in order to help users to find your services or resources?

This session will explore a number of ways in which Social Web can be used by organisations seeking to maximise access to their services. The session will discuss the potential of various technologies such as blogs, micro-blogs (such as Twitter) and wikis, as well as popular social sharing services (e.g. YouTube, Slideshare and Flickr) and social networking services such as Facebook.

The session will describe a number of ways in which the effectiveness of such services can be monitored. The ethical aspects of use of social services to support organisational aims will also be explored.

Learning Objectives:
Learning Objectives: At the end of the session attendees should:
  • Have learnt how various Social Web tools can help to maximise access to institutional resources.
  • Have discussed ways in which such tools can be used to support the participant's particular areas of interest.
  • Be aware of the ethical issues related to use of the Social Web.
  • Be in a position to develop plans for making use of the Social Web to support their own institutional aims.
Contact Details:
Brian Kelly
University of Bath
Phone: +44 (0) 1225 383943


[HTML format] - [MS PowerPoint format]