Raising Awareness

"The IWMW event provides an opportunity for those involved in the provision of institutional Web services to hear about institutional case studies, national initiatives and emerging technologies and to actively participate in a number of parallel sessions."

IWMW 2009 is the thirteenth workshop.
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Institutional Web Management Workshop 2009

Parallel Session: The Mobile Web: keep up if you can!

C1: "The Mobile Web: keep up if you can!"
Sharon Steeples, University of Essex

"Demand for the mobile web exists not because it complements existing means of access, but rather because it replaces them." [Opera's chief executive, Oct. 2008].

The last 12 months have reported an explosion in mobile Internet use. Technologies such as smart-phones, iPhone apps, SMS/MMS, Bluetooth and mobile phone Web browsers are in daily use. Has this raised the expectations of our stakeholders? Is the education sector being left behind? Should we be worried?

This session will evaluate current mobile Internet trends both in education and the larger Worldwide Web. We will discuss the demands and priorities of our various internal and external audiences, and delve into the threats and opportunities of expanding a mobile Internet strategy for your institution. From a technical perspective, we will also look at good practice for coding for mobile devices, (for example micro-sites), and tactics for delivering mobile services. What is possible? What is practical? What is cool? And when do you give up trying to accommodate all devices?

Mobile phones should NOT be switched off. Participants are encouraged to bring along a mobile device to use in this interactive session.

Contact Details:
Sharon Steeples
Management Information Systems (ISS)
University of Essex


This presentation is available on the Slideshare repository
Documents are available on the Slideshare repository