Institutional Web Management Workshop 2012:
Embedding Innovation

Workshop session B7: What Can schema.org Offer the Web Manager?

Title:

B7: What Can schema.org Offer the Web Manager?

Session Tag:

#B7

Time:

Monday 18^th June 2012 from 14:00-15:30

Facilitator:

Phil Barker, CETIS

Abstract:

Schema.org is a major new initiative supported by Google, Yahoo, Microsoft Bing and Yandex with the aim of "making it easier for people to find the right web pages". It is a simplified profile of microdata, a means of embedding metadata in web pages that is aligned with HTML5. It differs significantly from previous attempts at providing resource descriptions for web pages to aid discovery, such as various metadata schema, microformats and RDFa in that it has support from the major search engines plus W3C, making it both standards-based and with vendor support.

This workshop will investigate relevance of schema.org to UK Further and Higher Education Institutions. For example what might it offer for the description of organisations, events, courses and resources. There will be an emphasis on what practically can be achieved now, what might be achieved in the near future, what is necessary to get there, and what are the pitfalls and misconceptions to avoid.

Please note that the presentation is also available on the Slideshare repository and embedded below.

Note that additional information about this talk is available on the IWMW 2012 Lanyrd page.